Specifications
sapphire crystal glass
Lab-created Sapphire glass is renowned for its exceptional scratch resistance. Chemically known as aluminum oxide (Al2O3), this glass is identical to natural sapphire or corundum in every way. With a Mohs hardness rating of 9, it is just below diamond, which is the hardest natural material known to man. To ensure maximum durability, our Sapphire crystal glass is expertly coated with an anti-reflective layer on the dial side. This layer serves to reduce reflectivity while simultaneously providing unparalleled scratch resistance to the outer surface. It's worth noting that some watch brands use anti-reflective coatings on the outer surface or both sides, but this treatment leaves the outer surface more susceptible to scratches and wear. In contrast, we have opted for the most protective solution: a sophisticated inside-coating that keeps your watch looking its best for years to come.
quality material
At our company, we pride ourselves on providing premium-quality italian leather straps that boast an easily adjustable butterfly clasp. This ensures a comfortable fit regardless of your wrist size. For our steel bracelets, we utilize a double-lock clasp for added security. We take great care in selecting only the highest-quality materials for our products, including real italian leather and stainless steel with gold-plating on select models. Our straps are designed with convenience in mind. Featuring a smart pin mechanism on the inside of the bracelet, our straps can be easily changed without the need for any additional tools.
INSPIRED OF THE NORTH
DESIGNED IN SWEDEN
We are committed to pioneering inspirational Scandinavian design while using our brand as platform to raise awareness and inspire action about the pressing challenges facing our planet and humanity. Our products serve as a physical manifestation of this vision, embodying a sense of respect and responsibility for the environment. We strive to promote sustainability in every aspect of our operations, from our materials and manufacturing processes to our packaging and logistics. By putting these values into practice, we hope to inspire positive change and make a meaningful contribution towards a brighter future for all.